Novak Group specializes in helping businesses reduce their energy costs by working closely with contractors, and facilitating any construction process to ensure necessary money-saving adjustments are performed correctly. I was given the opportunity to design a logo, website and rack brochure to position the Novak Group as a credible company able to rise to any challenge.
Novak Group believes precision is at the center of everything they do, and thus I felt this should be reflected in their design. To help achieve this image, I chose to pair green and gray with plenty of negative space and clean simple designs. The end result is a solid, trustworthy identity exuding a confident air of capability and smarts.