• LaredoWeb_home
  • LaredoWeb_interior

The Laredo CVB wanted to remind people about the wonderful qualities that make their city a great destination for both tourists and business conventions alike. However, a tough economic environment and negative media exposure about the escalating violence in Mexico did little to help the city of Laredo, Texas.

To help remind visitors of the rich cultural history of Laredo and shed a more positive light on the city, I opted for a more subdued, “historic” color palette, and made use of an authentic map illustration of the city for the background.

The overall, user-interface and structure of the site is simple, straightforward and makes it easy to locate and digest information without overwhelming the user with too much extraneous information.