Atascosa Dodge was in need of a print piece to promote and sell their heavy-duty pickup trucks and other smaller work vehicles to their target audience of farmers, ranchers and any other businesses utilizing a work fleet. To help differentiate themselves from their competitors our client created the “Atascosa Advantage”, a membership program offering a variety of benefits to potential customers.
I was charged with designing a three-panel brochure with a pocket and inserts. However, I also took it upon myself to create a sort of “brand” symbol that could be stamped on all their accompanying collateral to represent their membership program. The overall design was meant to appeal to the “tough-working-individuals” who understand the importance of their vehicles in getting the job done.