Whispering Horse Winery is a family boutique winery in need of a simple, elegant logo for their growing endeavor. Immediately, I began drawing inspiration and a feeling of freedom, openness, wind and air from the name. The word “Whispering” was very intriguing, and it made me think about how the life of a horse on the open land was much like the free roaming wind.
In essence, I wanted the horse portrayed in this logo to be a horse of the wind. This is why I chose to elongate the horse’s body and have it weave through the “W”. I felt it was a simple, abstract and elegant solution.