• TejanoMonumentLogo
  • print, collateral, program, invite, VIP card
  • TejanoMonumentProgramDetail
  • print, program, spread
  • print, program, spread
  • print, typography
  • print, invite, open
  • print, invite, detail

For this campaign, I was charged with creating a logo, program, invite and VIP card to help promote the funding, installation and celebration of a new monument commissioned to honor the Tejano legacy of the state of Texas.

I developed a simple silhouette logo from one of the main characters in the monument and opted for a very refined, tasteful and proudly restrained approach to the overall look of these pieces. I felt the history and subject matter called for a softer and more tasteful touch.