LiveWell Women’s Network is an annual event intended to provide women with helpful tips, information and inspiration on living a more healthy, spiritual and generally more fulfilling life. I was charged with creating an invite to specifically target a very small VIP group of people.
I decided a square format would really set the tone for this piece. I then selected two metallic paper stocks that were duplexed together creating a visually interesting pink outer shell with a soft white inner lining.
The four semi-circular flaps self close and create a nice allusion to the opening of a flower. The flower being a well established symbol for this particular network. Finally, the important information is printed on a semi-transparent paper and inserted into the piece.