• CaringSeniorServiceLogo
  • CaringSeniorServiceLogoReversed

Caring Senior Service offers non-medical in-home living assistance for senior citizens. They were in need of a very simple logo capable of reproducing across a wide range of media and collateral. After exploring many options, I felt a simple typographic solution encompassed who they are, what they do and maximized the effectiveness of the logo on all applications.

While this specific industry (in-home care) is filled with logos utilizing hands, hearts, houses and suns, by simply adding the dot over the “r”, I was able to immediately emphasize the idea of one person giving care to another person in a unique and professional way.