The Laredo CVB wanted to remind people about the wonderful qualities that make their city a great destination for both tourists and business conventions alike. However, a tough economic environment and negative media exposure about the escalating violence in Mexico did little to help the city of Laredo, Texas.

To help remind visitors of the rich cultural history of Laredo and shed a more positive light on the city, I opted for a more subdued, “historic” color palette, and made use of an authentic map illustration of the city for the background.